The Guardian
•
August 16, 2026 at 12:00 UTC
‘I see the incredible promise’: on set of an AI film shoot as new studios embrace controversial tech
Amid fears for jobs, some film-makers say AI could enable them bypass studio giants and take more creative risksNear the collonaded entrance to Sony Pictures’ historic Culver City film studio, a tech-powered rival has sprung up this summer. The artists at Promise, a new studio feeding off the potential of AI, can glimpse the lots where Singin’ in the Rain and Men in Black were shot, but no longer do they need to get beyond the studio’s high walls to make their visions come true.From far more...